When I talk to moms who want to work at home, they feel limited to joining a multi-level marketing company or pressured to start their own blog. The truth is that there are so many different ways to make money online. Boss mom, Katie DeCicco is the founder and CEO of CelebrationSaunas.com Inc. She focused one selling one thing – saunas.
I know what you are thinking- saunas? How much income can you possibly generate from selling saunas? Katie started the business in 2013 and makes over $1 million annually each year – all while raising twins! She is such an impressive work at home mama, that I had to share her expert advice with all of you.
How did you get started and how long did it take you to see the earnings you wanted?
Katie: I had experience with the far infrared sauna industry prior to starting my company. I am well-versed in the product, the buying cycle and the health benefits which was a huge benefit in creating my website and writing the content. I started my company with $400 and a $7500 credit card. My website went live in February 2014 and I started making money the first week. Within 3 months I had grown to $30k in sales monthly. I created $500k in sales my first year in business.
What advice would you give SAHM who want to get started making money online?
Katie: Know your product or service. Find the best website online that you want to be like and model everything that you do to mimic that success. I used Amazon as my guide to model the buying process. My website is significantly different than Amazon, but I wanted to make sure my product pages at least had all the product information that could be found on an Amazon product page. Then I made it better by providing information my big box competitors couldn’t or wouldn’t. It is imperative that all online companies make it easy for people to choose their product or service and easily pay in as few steps as possible.
Know your competitors and again do what they can’t or won’t. Look at the content they provide their customers and write your own. Search engines will only index new, unique and useful content.
Use professionals and hire freelancers on a project basis. I require all my freelancers to have fortune 500 experience.
How do you balance motherhood with working?
Katie: Balancing motherhood with working at home is an ongoing process and balancing act. I started my business when my kids were 9. At that time, I picked them up from school every day at 3 pm.
We would talk on the way home then it was right back to work. They were old enough to know that when I was on the phone they needed to be quiet and that their responsibility was to do their homework or read for 30 minutes each day. I get the majority of my work done when the kids are at school, then 3 pm – 5 pm are the witching hours, when everything needs my attention. Kids, homework, sports, appointments, dinner and still answer my phone calls and send out my emails.
Get help. My solution was to hire a call center. I love Dedicated Office Solutions because I have a team of six people who have taken the time to learn my products, answer basic questions, take orders and messages. This allows me to focus on what is happening in my home in the moment and return calls at my convenience. There are a tremendous amount of benefits to speaking to your own team to field calls while making dinner than to speaking with actual customers. Dinner doesn’t burn and everyone gets fed in a timely manner are just a couple of those benefits.
What are your business and motherhood goals for 2017?
Katie: My business and motherhood goals are about the same each year. Write content for my business and continue to grow it while being home and an active participant in my children’s lives in activities like girl scout troop leader or team mom.
The new thing we are doing this year as a family is learning the importance of volunteer work and giving back to the community through Meals on Wheels, Ronald McDonald House, Basket of Joy and the food bank at our church.
Isn’t Katie amazing?! I want to reiterate Katie’s point that she started by having experience in the sauna industry. She didn’t just pick a product at random. Her in-depth knowledge is what has made her business successful, along with her continued research and consistency in content creation. I point this out because selling saunas is not “the secret sauce.” Instead, the secret is to do as Katie did and make a business out of something you know are an expert at.