In the freelancing writing world, there are three different groups of people – those who make pennies for their words, those who make a decent side income from writing, and those like Holly Johnson, who are making an unfathomable amount each month.
It feels wrong calling Holly Johnson, founder of Club Thrifty and mama of two girls, a six-figure freelancer. When I think of six-figure writer, I think of someone who barely scratches the $100K mark every once in a while. Holly on the other hand consistently makes over $200K a year from her finance writing. Did you pick your mouth up off the floor yet?
Besides being super productive and good at what she does, she is also a sweet, down to earth person. Her course, Earn More Writing, lays out all the steps she took to get to rock star writing status. She was nice enough to share some of her amazing tips with me, and I can’t wait to share them with you. Scroll to the end to score 20 percent off her writing course.
If you were to start your writing career over from scratch, what three things would you focus on today to land clients?
The first thing I would focus on as a freelancer is building up my online presence through my blog and social media. Having a name and a reputation online can go a long way toward helping you get and keep freelance jobs because everyone wants to hire people who already have their own following.
The second thing I would focus on is actually improving my writing skills. There are so many people who want to write for a living who never bother to perfect their writing style and method. To get the best and highest paying jobs, you need to offer high quality content that needs minimal revisions.
Lastly, network with other writers. I got a lot of my first writing jobs from other writers and through networking. You don’t have to do this alone, and having friends is one of the best things you can do for your career.
Are there any things you would do differently if you could go back to your first days of balancing work and motherhood?
I gave up a lot when my kids were little. I worked in a full-time job and freelanced on the side until my youngest daughter was one, which meant every waking hour of my life was consumed by work. It was a lot, and I was pretty miserable at times. Fortunately, the hard work paid off because now I have the freedom to be the kind of mom I want to be. I wouldn’t change anything because all the hard work and sacrifice was worth it.
What do you think is the main element that makes you a more successful writer than the majority of other writers out there? What advice would you give them?
I write high quality content, and I am easy to work with. I follow directions and I take feedback seriously. I go the extra mile to submit work that is well-written and researched. My advice to other writers is to improve your skills and step up your game. Your level of skill is what will set you apart from other writers and make it easier for you to ask for higher pay.
How do you prevent burn out and stay on top of your huge client list?
I travel around one week per month, and it really energizes me. I do get burnt out, but I am always just a few weeks away from an amazing trip. I just went to Aruba a few weeks ago, and I leave for Bora Bora next week. It’s hard to feel burnt out when you have so much to look forward to. My trips also motivate me to work harder.
Finally, what advice would you give to the mama who wants to work from home but is feeling overwhelmed by it all?
Stop overthinking it. The best thing you can do is get started and learn as you go. Figure out how to start a blog or build an online portfolio page then start writing. Stop asking for permission. Stop waiting for a sign. Stop waiting for someone to tell you it’s okay to try something new. If you want something, you have to get out there and take it. If you don’t, someone else will.
For a limited time, Holly is offering her amazing course, Earn More Writing, for 20 percent off. Use coupon code: SCHOOL20 for the standard and pro packages. Hurry because this deal ends August 28th.
I have taken the course, and I love it. It is very professionally put together and is a mix of video and written, so you can listen while you clean, are stuck in the back to school pick-up lines, or when you get ready in the morning. Stop thinking you don’t have time to become a six-figure freelancer.