Finding your writing niche is the sure way to become an expert in your field and increase your profits. Here is the easiest way to find your niche and excel in it.
When I first started freelance writing, I applied for any and every writing job that I thought I could do. That meant that some days I was writing on shoe fashion, and other days I was writing about colon health. I thought having a wide blanket of writing expertise was the way to win more clients. Boy, was I wrong!
Finding Your Writing Niche
To find your niche in writing, think about what you love talking about and learning about. I stumbled into the finance writing niche by accident. My love of couponing and saving money lead me to writing a blog, The Thrifty Wife. This lead to other amazing opportunities to write for other frugal websites, including Dave Ramsey’s.
Like a snowball, I kept gaining experience in finance writing, and I continued to get better writing positions.
You can make anything your niche, as long as you are willing to put the time to learn and become an expert. Although, I do recommend starting with topics you have a natural interest in, since writing will be more enjoyable.
The Importance of Specializing in a Niche
The low-paid websites and writing jobs just want to see that you have writing experience. However, the top paying websites want writers that are experts in their field. The best way to become an expert in a certain field is to continually read, learn, and write on that topic.
It is also important to focus on one writing niche because it increases your working speed. If you are continually switching between topics, you will slow yourself down and even wear yourself out faster. You can also choose to specialize in two closely-related niches. For example, I specialize in personal finance, and that has expanded to specializing in millennial finance habits and finance-tech related pieces.
How to Gain Experience in Your Niche
If you are starting from absolutely no experience, take the time to write two solid articles in your field. These are your samples. Next, find websites in your field where you can publish around five guest posts.
You want to pick sites that are popular and relevant. You might not get paid for these posts, but consider it a time investment that will earn you a lot of interest in return. I suggest finding writers you admire in your same niche and see where they started and who they are currently writing for. This is easy to do with a LinkedIn account.
Going from Guest Writer to Paid Writer
Once you have been published on a few notable sites, then it is time to cash in on your efforts. Search job listings and inquire with websites and businesses that fit your field. When I first started as a finance writer, I had a pyramid of who I wanted to write for. Investopedia and Wise Bread were at the top of my pyramid, but I was not qualified to write for them in the beginning. However, I built my way up and continued to look for better finance writing jobs.
I have had a lot of questions about how I got jobs, and the only real piece advice I can give on this is to hustle. Just keep looking, keep applying, keep asking, and keep writing. It will pay off.
It might take you a few tries to find the right writing niche for you. You might burn out after a year of writing about books or a life change might make you more passionate about another area. That’s okay! If you want to change your niche, it will require going back to the beginning.
For example, I wanted to get featured on more mommy sites to promote my children books. To do that, I simply looked for sites that paid for guest submissions and pitched to them. I did not mention that my focus was finance, instead I mentioned that I had 10 years of freelance writing experience and submitted published clips that crossed over to the mommy world, like one on the importance of kid allowances. Along with that, I offered to do guest posts on several mommy websites, which many bloggers welcomed.
Look for a way to cross your niches. If you currently write about crafting, but you want to get into tech writing, then look for ways to cross the two. This will make the transition easier. You would pitch pieces that involve crafting and technology, such as which apps to use, how-to accessories for certain devices and more.
In the end, you can’t be an expert in all things. You will gain more attention and money if you specialize in one field.