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Truth be told, I try to stay off of social media for my sanity. I think social media is extremely useful and is great for building a freelance writing career, but I also think it can be a huge time suck. I have used social media to successfully gain clients (more on that soon), and I have used other non-social media ways to attract new money too.
Whether you love social media or not, don’t be afraid to try these four other ways to promote your freelance career.
1. Optimize Your Site for Potential Clients
Once upon a time, I thought I wanted to be a coupon blogger. I had a site called The Thrifty Wife, and I was a horrible coupon blogger. I didn’t realize at the time that I could just post straight personal finance advice and grow from there. Despite my failings in that area, my site is what lead me to become a freelance finance writer. Sure, I had freelanced for a few clients before then in different niches, but I never considered the idea of writing only personal finance advice.
So while my journey from site to client was a jumbled mess, you can utilize the same idea with much more finesse. You can either create a site that optimizes on you as the writer and target your ideal client with helpful advice. For example, if you want to write content for real estate agents, your posts might look like this:
- 5 Reasons Your Real Estate Emails Go Unread
- Are You Annoying Potential Clients with Boring Real Estate Advice?
- Why All Real Estate Agents Need a Brilliant Copywriter
The goal is for a real estate agent to find your site, realize that they need help with content, and then hire you.
2. Optimize Your Site for Your Niche
You can optimize your own website in another way too. You can pick your niche and then write as an expert. This is beneficial because not only will you attract clients, but you can also earn money from your site as an influencer in your niche. This looks a little different then the example above. For example, if your niche is home decorating, then your targeted market wouldn’t be the client but the reader. You would post articles like this:
- 30 Ways to Get the Farmhouse Look for Under $50
- Wallpaper Pros and Cons: Here’s What You Need to Know
- 5 Stylish Storage Solutions That Hide Your Kid’s Toys Quickly
3. Publish on Medium
Medium is an online publishing platform that allows writers to submit articles and readers can up vote pieces they love. This is a great place to start a portfolio if you don’t want to create your own website. This is also a good way to get discovered by interested clients.
The two things you want to focus when you write for Medium is that you stay on niche and that your bio is clear that you are someone worth hiring. For example, if I wanted to be discovered as a parenting expert, my published pieces might include a mix of personal and evergreen content like:
- I Baked Everyday with My Child for 30 Days and Was Surprised When This Happened
- 15 Fun Ways to Combat the “I’m Bored” Whines
- These 10 Books Make It Easy to Teach Children About Money Management
On top of that, your bio can read, “Jane Saugus is an expert parenting and lifestyle writer with two busy kids of her own. Looking for a fresh parenting voice for your content needs? Let’s chat: [email protected]
4. Write a Book
Don’t brush off this idea so quickly. I am not asking you to write a 500-page novel here. Instead, if you are already an expert in your field, show your expertise by writing a book. It can be a short eBook 30-50 pages.
Yes, this will take longer than a few days to complete, but it can also reach potential clients better if the book is available on Amazon. Once you publish your book, you can also pitch yourself as a published author. Here are some examples:
- Jane Bornin, elementary educational expert and author of, “How to Keep Your Student Motivated.”
- James Archer, local landscape artist and author of, “The 100 Best Desert Garden Designs for Every Budget.”
- Cheryl Brown, corporate productivity expert and author of, “10 Simple Tricks to Make Your Management Team More Productive.”
There are several ways you can promote your freelance career without using social media. You can also use social media to promote your writing and land jobs. The point of this post is to show you that you don’t have to rely on one strategy, especially if you a particular way doesn’t work for you. There isn’t just one road to freelance success.